Success Story
BrandTrends teamed up with License Global to tap into our extensive audience and bring them the latest and most relevant data and trends.
WHO IS BRANDTRENDS?
BrandTrends is a global market research and consulting organization that specializes in Brand Equity. They distribute surveys and findings in over 50 nations, some simple (there is no such thing as ‘simple’ in this case) and others more complicated.
- Brand awareness around their industry data & insights
- Access to License Global's extensive audience
- Cost effective, full service advertising solutions
PROBLEM
TO
SOLVE
BrandTrends was looking to connect with the greater licensing audience in the most economical and streamlined way possible. By taping into License Global’s established audience and digital programs they were able to their goals of brand awareness and lead generation.
With the goal of lead generation in mind, our team of content experts worked closely with BrandTrends to produce a bespoke whitepaper and webinar on the latest topics and trends.
Using insights from BrandTrends’ ground-breaking research acquired from more than 40 countries, this webinar will show you how to choose the right license in a world where consumer preference is changing rapidly.
This whitepaper report will dissect how kids’ interest in intellectual properties and entertainment brands have evolved since the pandemic, between April 2019 and April 2022. This work does a factual representation of viewership engagement data as it pertains to entertainment brands alongside the activities and behavior of kids between the ages of 3-14.
Proven Success
WEBINAR: Piggybacking on the buzz from their white paper, BrandTrends followed up with a live webinar highlighting industry trends and insights.
Connecting with the Licensing industry
Reaching a global audience
While BrandTrends had some quick wins with positive new leads and connections, they will continue to see success from their multiple campaigns for the next 12 – 18 months. They have already seen an increase in 300 new LinkedIn followers and an increase in traffic to their website.
Ready to get started? Click enquire now below to connect with our sale team and start your digital advertising journey today.
