Success Story
BrandTrends teamed up with License Global to tap into our extensive audience and bring them the latest and most relevant data and trends.
WHO IS BRANDTRENDS?
BrandTrends is a global market research and consulting organization that specializes in Brand Equity. They distribute surveys and findings in over 50 nations, some simple (there is no such thing as ‘simple’ in this case) and others more complicated.
- Brand awareness around their industry data & insights
- Qualified lead generation of a targeted audience
- Cost effective, full service advertising solutions
PROBLEM
TO
SOLVE
BrandTrends was looking to connect with the greater licensing audience in the most economical and streamlined way possible. By taping into License Global’s established audience and digital programs they were able to meet their goals of brand awareness and lead generation.
With the goal of lead generation in mind, our team of content experts worked closely with BrandTrends to produce a bespoke whitepaper and webinar on the latest topics and trends.
Using insights from BrandTrends’ ground-breaking research acquired from more than 40 countries, this webinar will show you how to choose the right license in a world where consumer preference is changing rapidly.
This whitepaper report will dissect how kids’ interest in intellectual properties and entertainment brands have evolved since the pandemic, between April 2019 and April 2022. This work does a factual representation of viewership engagement data as it pertains to entertainment brands alongside the activities and behavior of kids between the ages of 3-14.
Webinar promotion started
Dedicated email marketing to 30,000 readers
Social media post to 20,000 followers
Newsletter inclusion
Website feature
Live Webinar
320 registrations
201 attendees
63% conversion rate
White paper preview to webinar attendees
238 content downloads
White paper launched
292 additional content downloads
White paper promotion started
Dedicated email marketing to 22,000 readers
Social media post to 20,000 followers
Newsletter inclusion
Website feature
Proven Success
618
New Business Leads
276,000
Impressions
“Our problem was brand awareness so we needed to have a wider reach in the industry as a whole not only the studios. License Global has that network and the brands we want to work with.”
– Philippe Guinaudeau, CEO
Reaching a Global Audience
Connecting with the Licensing Industry
While BrandTrends had some quick wins with positive new leads and connections, they will continue to see success from their multiple campaigns for the next 12 – 18 months. They have already seen an increase in 300 new LinkedIn followers and an increase in traffic to their website.
Ready to get started? Click enquire now below to connect with our sale team and start your digital advertising journey today.
