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Proven Success
Who is SEGA?
SEGA is a multinational video game company that has created numerous characters and intellectual properties in its more than 60-year history, delivering the best entertainment experiences to people worldwide through their rich collection of IP's.
Goals
- Find new programs for SEGA IPs
- Promote and advertise SEGA and create brand awareness
- Connect more easily with licensees and partners
Problem to Solve
SEGA was looking to promote its owned IP’s within the trade to grow their consumer products business and secure new licensing deals. It was critically important for SEGA consumer products to be visible and relevant to the licensing industry as they have so many highly licensable programs, all of which constantly need new licensees and partners.
Programs
SEGA was looking to promote its owned IP's and secure new licensing deals within the industry, leading to a full year partnership with the GLG across in-person events and digital programs.
Licensing Expo
As the biggest licensing event of the year with 11,800+ attendees over three days, SEGA booked an exhibitor booth in addition to sponsored banners, a branded lounge area, meeting rooms and an appearance in the Licensing Expo drone show!
This allowed SEGA to showcase their customer products business and gave the unique opportunity to share the SEGA three-year vision with all of their partners so that they could stay aligned on goals and continue building out programs together.
"Both Licensing Expo and Brand Licensing Europe are very important events to SEGA and SEGA’s growing consumer products business. These are two times per year where we have all of our licensees, promotional partners, retailers, agencies and service providers in one central location." - Alex Gomez, Sr. Director Licensing & Partnerships
Brand Licensing Europe
As Europe's biggest tradeshow for brand licensing, SEGA booked a booth to stay top of mind with potential partners and expand their consumer products business to 9,500+ attendees.
As SEGA has many highly licensable programs, they wanted to be able to easily connect with current and new licensees and partners at the show.
License Global
SEGA partnered with License Global on print & digital issues and was the exclusive sponsor of the Top Global Licensors Report, with 1,680 downloads over the course of the year.
Shared with the GLG's audience of 100,000+ licensing professionals, SEGA was able to grow brand awareness and stay top of mind with their partners.
“In the last several years of our increased focus on License Global we’ve seen interest in licensing our brands increase, we’ve seen overall awareness increase as well as profile for SEGA as a top licensor within the industry.”
License Global Newsletter
Through License Global's tailored email newsletters delivered staright to the inbox of key decision makers in licensing, SEGA generated 1,500,000+ impressions and 660+ clickthroughs.
Proven Success
Throughout the course of year, SEGA connected with their customers at key events such as Licensing Expo & Brand Licensing Europe, while staying top of mind through License Global's newsletters and issues.
Licensing Expo
300+
Meetings Booked
Brand Licensing Europe
200+
Meetings Booked
“The GLG plays a large role in helping us plan for the event from pre-show advertising, onsite advertising (banners, lobby displays, to the booth itself) and making sure we have presence on the floor that will net high foot-traffic. They are adept at making sure their clients have the best experience possible by staying close to the client before and during the event. ”
License Global
16,983
Total Page Views
Top Global Licensors Report
1m 48s
Avg. Time on Site
1,680
Downloads
“The GLG stands apart from other organizations in the licensing and consumer products business by showing expertise and strategy in how they approach a client’s needs."
License Global Newsletter
“With GLG it is crystal clear that they care about helping clients achieve their goals. Other organizations I’ve worked with in the industry are simply looking for a financial commitment from the client, but I find show very little interest beyond that.”
1,500,00+
Impressions
660+
Clickthroughs
While SEGA continue to see success from their partnership with the Global Licensing Group, they realise the importance of staying in touch with their customers and the brand licensing industry.
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