Audience extension (ad retargeting) campaigns target the business decision makers in our database who match your target criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times, ONLY to those that fit your targeted profile. Audience extension ensures your ads are viewed on the trusted sites your targets frequent; no wasting valuable marketing dollars on sites your prospects might not be visiting.

Inclusions:

• This program is tailored to the client based on the types of ads they want to run
• Ad materials are provided by the client based on the specs provided
• An audience pool is created and served multiple times, only to those users, on thousands of brand-safe sites across the web, based on users who meet the requested criteria, which may include:
  • Active users within our database
  • Visitors to certain pages of our websites and/or those who click on a particular ad or open/click on an email

Targeting Examples:

• By Industry
  • Manufacturers/Licensees
  • Brand Owners/Licensors
  • Retailers
• By Geography
  • North America
  • Europe/EMEA
  • Asia
  • South America
• By Product or Property Category
  • Toys & Games
  • Characters & Entertainment
  • Sports
  • Art & Design
  • Publishing

Get your message delivered straight to the inbox of key vertical decision makers from every major licensed consumer product category with ad placements in one of our industry-leading newsletters including:

Daily newsletter sent 5x per week

Weekly newsletter sent 1x per week

European newsletter sent 1x per week

Licenseglobal.com is the brand licensing industry's most trusted digital destination, delivering breaking news, in-depth analysis, and exclusive insights to a highly engaged global audience of brand owners, licensees, retailers, and agents. With 2.3 million page views annually and a database of over 100,000 qualified licensing professionals, the website serves as the 24/7 hub where the industry comes to stay informed and discover opportunities. Advertising on our site ensures your brand maintains constant visibility among active decision-makers who are researching trends, seeking partnerships, and evaluating products in real-time. Through premium ad placements, sponsored content opportunities, and targeted e-newsletter integrations, your message reaches a pre-qualified audience with proven purchase intent across entertainment, fashion, sports, art, and corporate licensing sectors. With its mobile-optimized platform and daily content updates, License Global delivers sustained engagement and measurable results, making it the most cost-effective way to generate leads, drive traffic, and establish thought leadership in the global licensing marketplace.

License Global Magazine is the premier publication and leading news source for the global brand licensing industry, backed by over 25 years of expertise. Position your brand directly in front of decision-makers who are actively seeking partnerships, products, and innovations in the licensing space. Your message reaches the right audience at the right time making it the most effective way to build brand awareness and showcase your IP to the industry's most influential professionals across every major global market.

Reach a highly engaged, segmented audience and get your message directly into the inbox of decision-makers that matter to your business. Dedicated emails help you reach your brand awareness and lead generation goals.

Inclusions: 

• Dedicated email campaign will be deployed to a custom email segment matching your desired audience profile
• Client will design and develop all creative materials for email, including images, content, and subject line. Client may choose between using an existing License Global template or providing a custom-designed HTML email template
• Client will work closely with marketing team to customize and deploy email

Tell your story with the help of our License Global content experts. Develop content assets that resonate with your target audience – giving you a specialized product that offers long-term marketing value. Unlike traditional display ads, advertorials provide valuable insights or offer educational information while also promoting your brand, product, or service. 

Inclusions:

• Custom content guided by our content team, designed to highlight your brand and tell your story
• Promoted across License Global social media & newsletters
• Highlighted on LicenseGlobal.com

Fulfilment Guidelines:

The client will:

• Provide all relevant logos, graphics, and content as requested
• Participate with our content team on content intake forms, client discovery calls, and any other requested collaborations

In order to avoid project delays, requested changes and corrections to copy and artwork by all approving parties should be submitted by communicated deadlines. Continual changes or missed deadlines to approve artwork and content will inhibit us from meeting approved deadlines

Showcase your video assets alongside your story with the help of our License Global content experts. Develop content assets that resonate with your target audience – giving you a specialized product that offers long-term marketing value. Make an even bigger impact by including your video content.

Inclusions:

• Custom content guided by our content team designed to highlight your brand
• Promoted across License Global social media & newsletters
• Highlighted on LicenseGlobal.com

Fulfilment Guidelines:

The client will:

• Provide all relevant logos, graphics, and content as requested
• Participate with our content marketing team on content intake forms, client discovery calls, and any other requested collaborations

In order to avoid project delays, requested changes and corrections to copy and artwork by all approving parties should be submitted by communicated deadlines. Continual changes or missed deadlines to approve artwork and content will inhibit us from meeting approved deadlines

An advertorial in License Global magazine is a premium content marketing opportunity that combines the credibility of editorial storytelling with strategic brand messaging. Unlike traditional display advertising, advertorials are designed to engage readers through informative, valuable content while seamlessly showcasing your product or service to the brand licensing industry. Get your story directly into our readers hands. 

Inclusions:

•  Custom content guided by our content team designed to highlight your brand
• Promoted across License Global social media & newsletters
• Highlighted on LicenseGlobal.com
• Included in a specified issue of License Global Magazine

Fulfilment Guidelines:

The client will:

• Provide all relevant logos, graphics, and content as requested
• Participate with our content marketing team on content intake forms, client discovery calls, and any other requested collaborations

In order to avoid project delays, requested changes and corrections to copy and artwork by all approving parties should be submitted by communicated deadlines. Continual changes or missed deadlines to approve artwork and content will inhibit us from meeting approved deadlines

License Global's annual Special Reports deliver the most comprehensive, data-driven insights into the global brand licensing industry—empowering the industry to make strategic decisions, identify lucrative partnerships, and stay ahead of market trends. Highlight your brand with a custom advertorial as part of these high value, high engagement content downloads. 

Inclusions:

• Custom content guided by our content team designed to highlight your brand
• Promoted across License Global social media & newsletters
• Highlighted on LicenseGlobal.com
• Included in specified report

Fulfilment Guidelines:

The client will:

• Provide all relevant logos, graphics, and content as requested
• Participate with our content marketing team on content intake forms, client discovery calls, and any other requested collaborations

In order to avoid project delays, requested changes and corrections to copy and artwork by all approving parties should be submitted by communicated deadlines. Continual changes or missed deadlines to approve artwork and content will inhibit us from meeting approved deadlines

Already have your own content? With our mini advertorial, you supply the content and we handle the publishing—giving your message the credibility and visibility of License Global's platform. 

Inclusions:

• Client will provide their own content including copy and imagine to our content experts who will then publish on License Global's website for promotion