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Informa
Informa
Magazine
Spec Details
DIGITAL DATA is required for all ad submissions. Preferred format is PDF /X-1a: 2001 and PDF. Any ads supplied in non-preferred or non-acceptable formats will not be accepted.
A SWOP certified color proof MUST be forwarded with the digital ad file. If we do not receive a SWOP certified proof we cannot guarantee the accuracy of the reproduction and will not issue any make-goods.
*License Global reserves final ad approval on all materials submitted.
Please note that the Bleed is only required for print ads; our digital-only issues will requrie the Trim dimensions.
- Spread
- Full Page
- Half-Page Spread
- Half-Page Horizontal
- Half-Page Vertical
Trim: 18” x 10.75” | 457 mm x 273 mm
Bleed: 18.25” x 11” | 464 mm x 279 mm
Trim: 9” x 10.75” | 229 mm x 273 mm
Bleed: 9.25” x 11” | 235 mm x 279 mm
Trim: 18” x 5.25” | 457 mm x 133 mm
Bleed: 18.25” x 5.5” | 464 mm x 140 mm
Trim: 9” x 5.25” | 229 mm x 133 mm
Bleed: 9.25” x 5.5” | 235 mm x 140 mm
Trim: 4.5” x 10.75” | 114 mm x 273 mm
Bleed: 4.75” x 11” | 121 mm x 279 mm
Newsletters
LEADERBOARD
728 x 90 px
Two leaderboards - one header at the top and one in the main body of the email.
BIG BOX ADVERT
300 x 250 px
6 locations available throughout the newsletter.
SPECIFICATIONS
Acceptable Formats: GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag.
HTML5 as: 3rd party tag, DoubleClick Studio creative, or DCM tag.
Max size: 200KB
Website
- Homepage
- High-Visibility Opportunities
- Article
- Native Ad
LEADERBOARD & FLOOR AD
Highly visible units at the top/bottom of the page
Dimensions: 728 x 90 px & 320 x 50 px
Acceptible Formats: JPEG, GIF, PNG
Max size: 200 kb
BIG BOX ADVERT
Appears upon initial page load and consistently as users explore content
Dimensions: 300 x 250 px
Acceptible Formats: JPEG, GIF, PNG
Max size: 200 kb
WEBSITE SKIN
Ad positioned on the right and left hand “rails” on a page
Dimensions: 1980 x 1080 px
Acceptible Formats: JPEG, PNG
NATIVE AD
Native infeed headline placement with link to native advertorial article or advertiser’s site
Dimensions: 250 x 250 px & 480 x 270 px
Acceptible Formats: JPEG, GIF, PNG, Video
Max size: 200 kb
BIG SKY AD
A large, full-width and responsive ad experience utilizing static text and imagery or video for high impact.
Acceptable Formats: JPEG, GIF, PNG
Dimensions: 1920 x 500 px
Max Size: 200 KB
BIG SKY
Size: 1920 × 500 px, video or static image
Max File Size: 200kb
SPECIFICATIONS
GIF, JPEG, PNG
FLOOR AD
Sizes: 1200 x 90 (collapsed), 1200 x 410 (optional, expanded size)
A fixed, adhesion ad unit that sits at the bottom of the browser window
SPECIFICATIONS
GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag
SITE SKIN
Size: 1920 x 1080 px
SPECIFICATIONS
PNG or JPEG
LEADERBOARD
728 x 90 px
Key advertising position served across all pages of the website.
Mobile Sizes: 320 x 50 px
BIG BOX ADVERT
300 x 250 px
Key advertising position served across all pages of the website.
WEBSITE SKIN
1920 x 1080 px
Large visual canvas, great for highimpact awareness and branding.
Acceptable Formats: GIF (Static image), PNG, JPEG
Artboard/Canvas Dimensions: 1920 x 1080 px; center content will remain completely blank, artwork sits on either side.
IN ARTICLE VIDEO
High-impact video embedded in editorial articles of more than 2 paragraphs. The video will auto-play once visible on the reader’s screen.
Dimension: 960 x 540 px (responsive to the page level)
Max File Size: 4 mb
Acceptable Formats: .MP4
Length: 30 sec video or shorter
Aspect Ratio: 16:9 (4:3 not supported)
NATIVE AD
Native advertising runs like an ad but looks like an article
Used for brand-building and thought-leadership
Promotion via prominent content running alongside / between Informa brand-related articles
Visibility in multiple positions throughout the website
SPECIFICATIONS
Dimension: 250x250 px AND 480x270 px
Max File Size: 200Kb
Length: 50 character headline, 150 character brief summary and URL
Dedicated Sends
A PERSONALISED EMAIL TEMPLATE TO FIT YOUR NEEDS:
- 5 different layouts to best suit your content
- Choose the option(s) that work best for your message – you can repeat the same layout or select a combination to make the email as short or long as needed
- We recommend 2 to 3 sections at most
SPECIFICATIONS
- Images must be JPEG, PNG or GIF
- Text and images must be provided at least 5 working days before the send is scheduled
- Where possible, please try to respect the word count limitations; these are guidelines that recommend.
- Links for buttons, images and any hyperlinks in text
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