Lead Generation Success Story
BrandTrends teamed up with License Global to tap into our extensive audience and bring them the latest and most relevant data and trends.
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Who is BrandTrends?
BrandTrends is a global market research and consulting organization that specializes in Brand Equity. They distribute surveys and findings in over 50 nations, some simple (there is no such thing as ‘simple’ in this case) and others more complicated.
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Goals
- Brand awareness around their industry data & insights
- Qualified lead generation of a targeted audience
- Cost-effective, full-service advertising solutions
Problem to Solve
BrandTrends was looking to connect with the greater licensing audience in the most economical and streamlined way possible. By tapping into License Global’s established audience and digital programs, they were able to meet their goals of brand awareness and lead generation.
Programs
With the goal of lead generation in mind, our team of content experts worked closely with BrandTrends to produce a bespoke whitepaper and webinar on the latest topics and trends.
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WEBINAR: 7 Steps to Find the Best License
Using insights from BrandTrends’ ground-breaking research acquired from more than 40 countries, this webinar will show you how to choose the right license in a world where consumer preference is changing rapidly.
WHITEPAPER: How to Predict Trends for Kids' Licensed Consumer Products
Using insights from BrandTrends’ ground-breaking research acquired from more than 40 countries, this webinar will show you how to choose the right license in a world where consumer preference is changing rapidly.
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Timeline
Proven Success
618
News Business Leads
276,000
Impressions
Philippe Guinaudeau
CEO
BrandTrends
“Our problem was brand awareness so we needed to have a wider reach in the industry as a whole not only the studios. License Global has that network and the brands we want to work with.”
Reaching the global licensing industry
While BrandTrends had some quick wins with positive new leads and connections, they will continue to see success from their multiple campaigns for the next 12 – 18 months. They have already seen an increase in 300 new LinkedIn followers and an increase in traffic to their website.
Ready to get started? Click enquire now below to connect with our sale team and start your digital advertising journey today.